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ABOUT

Backroad Strategy Group is a communications and strategy consulting firm specializing in partnering with organizations as they navigate complex institutional messaging and strategy needs.

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Scott Allenby, founder of Backroad Strategy Group, has worked in the non-profit sector since 2005, beginning his career as a teacher, coach, and dorm parent before leading communications, marketing, and strategic planning efforts at Proctor Academy for more than a decade. As Chief Strategy and Communications Officer, Scott serves on the senior leadership team at Proctor and directly oversees all strategy, planning, advancement, and communications efforts. He partners closely with the admissions, communications, advancement, and operations teams to steward Proctor's brand identity, mission, revenue streams, external affairs, and institutional strategy.

 

Scott thrives in situations where he has an opportunity to partner with organizations that are navigating challenging situations by focusing on how to best sustain the soul of the organization. 

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CONTACT

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© 2024 by Backroad Strategy Group. All rights reserved.

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