ABOUT

Backroad Strategy Group partners with organizations as they navigate complex institutional messaging and strategy needs, drive and sustain revenue streams, and undergo leadership transitions.

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Scott Allenby, founder of Backroad Strategy Group, has worked in the non-profit sector since 2005, beginning his career as a teacher, coach, and dorm parent before leading communications, marketing, and strategic planning efforts at Proctor Academy for more than a decade.

 

Scott has served on senior leadership teams and directly overseen all strategy, strategic planning, advancement, and communications efforts in independent schools. He partners closely with admissions, communications, advancement, and operations teams, as well as the Board of Trustees and senior leadership team, to steward organizational brand identity, mission, revenue streams, external affairs, and institutional strategy.

 

Scott serves on the Board of Trustees at The Mayhew Program (Bristol, NH) and Sant Bani School (Sanbornton, NH).