Services
Backroad Strategy Group offers tailored strategy, communications, and messaging solutions designed to connect your organization's mission to your constituents. Services focus on providing strategies to address your organization's unique challenges by identifying, prioritizing, and executing institutional priorities, all while partnering with you to remain true to yourself and your mission.
Strategy Implementation and Accountability
Organizations often engage in strategic planning work without a clear implementation plan for the stated strategy. Backroad Strategy works alongside organizational leaders to identify institutional priorities and then develop and execute an optimized implementation and accountability plan for the team. This work is critical to organizational effectiveness and may include:
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Developing an implementation plan related to strategic plan and campaign priorities.
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Prioritizing and sequencing institutional strategic initiatives and developing related messaging.
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Partnering with organizational leaders in designing an internal accountability plan to drive implementation efforts of institutional strategy across the organization.
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Communications and Messaging Strategy
Backroad Strategy partners with organizations to evaluate current communications and strategic direction. Services range in scope depending on the goals of the organization, and may include:
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Auditing existing communications materials, website, and digital presence, building consistency and alignment with stated mission/values.
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Reviewing an organization's communications and their alignment with current/new strategic plan.
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Developing a messaging strategy to prepare for an upcoming capital campaign, fundraising initiatives, enrollment season, product launch, or investment round.
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Developing a stewardship, cultivation, and engagement strategy, as well as customized materials, for donors or key constituents.
Crisis/Sensitive Communications
Every organization encounters sensitive situations that require an agile communications strategy. Backroad Strategy partners with organizations to navigate challenging institutional messaging situations by providing expertise, support, and structure to remain true to the organization's mission, while serving the varying needs of constituents impacted. Sensitive messaging situations may include:
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Communicating shifts in policies or programming that will impact your community.
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Working through leadership transitions.
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Navigating sensitive legal issues.
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Supporting communities through tragedy and other unexpected circumstances.
