Services
Backroad Strategy offers communications and messaging support to schools and non-profits spanning crisis communications, leadership transitions, and revenue acquisition and retention (admissions/fundraising). Backroad Strategy focuses on providing strategies to address each organization's unique challenges by identifying, prioritizing, and executing institutional priorities through contract or fractional partnership.
Crisis Communications Partner
Every organization encounters sensitive situations that require an agile communications strategy. Organizations must protect themselves from long-term reputation risks by effectively balancing transparency with institutional risk during times of crisis or complex situations.
-
Crisis “quarterbacking” to support internal teams through challenging circumstances;
-
On-demand crisis communication frameworks;
-
Direct Board messaging counsel;
-
Emergency media relations protocols and support.
Leadership Transition & Onboarding
New Heads of School and Executive Directors must build immediate, high-trust community relationships across all constituencies. Having an experienced, strategic partner to navigate the first 100 days of a leadership tenure allows leaders to prioritize their time, messaging, and community engagement priorities, while building the essential trust to lead effectively.
-
First 100 Days communication roadmap;
-
Key stakeholder listening framework;
-
Initial community message drafting;
-
Strategic messaging execution across internal and external channels, including institutional and personal brand alignment.
Fundraising and Enrollment Strategy
Schools and Non-Profits rely on consistent revenue streams in ever-changing markets. Enrollment driven financial models in schools place immense pressure on admissions teams to develop high yield models. Likewise, fundraising operations across schools and non-profits require effective donor acquisition and retention strategies. Schools and Non-Profits must balance these complex challenges with the scarce resources they have available.
-
Complete digital touchpoint audit;
-
Communication workflow for customers and/or donors;
-
Value-statement refinement;
-
Integrated content planning across fundraising and enrollment teams to optimize scarce resources.
