Services
Backroad Strategy Group offers tailored communications and messaging solutions designed to connect your mission to your constituents. Services focus on providing strategies to address your organization's unique challenges, while partnering with you to remain true to yourself and your mission. Please reach out with questions about how to tailor services to your organization's needs.
Crisis/Sensitive Communications | Framework and Strategy
Every organization encounters sensitive situations that require an agile communications strategy. Backroad Strategy Group partners with organizations that find themselves navigating a challenging institutional messaging situation by providing the expertise, support, and structure to remain true to the organization's mission, while serving the varying needs of constituents impacted.
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Communicating shifts in policies or programming that will impact your community.
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Working through leadership transitions.
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Navigating sensitive legal issues, such as misconduct investigations.
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Supporting communities through tragedy and other unexpected circumstances.
Communications and Messaging | Framework and Strategy
Backroad Strategy Group partners with organizations to evaluate current communications and strategic direction through a comprehensive audit, identifying opportunities for enhancement, consistency of messaging, and strategic alignment in messaging, print and digital collateral, and digital presence. The audit and strategy evaluation seeks to hone in on the organization's core mission and impact. From there, we build consistency, starting with critical internal buy-in and extending through external messaging.
This service can range in scope depending on the goals of the organization, but may include:
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Auditing existing communications materials, website, and digital presence, building consistency and alignment with stated mission/values.
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Reviewing an organization's communications and their alignment with current/new strategic plan.
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Developing a messaging strategy to prepare for an upcoming capital campaign, fundraising initiatives, enrollment season, product launch, or investment round.
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Developing a stewardship, cultivation, and engagement strategy, as well as customized materials, for donors or key constituents.
