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Exploring the Backroads
Gain insights on organizational messaging and strategy through our periodic updates on our blog: Exploring the Backroads.
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Zoom Out To Your Why
Fifteen years ago, Simon Sinek, in Start With Why , wrote, “Every single person, every single organization on the planet knows what they...
Scott Allenby
Jul 302 min read


Operating at the Intersection of Strategy and Execution
Working at a mission driven organization - whether it be a school, church, or nonprofit - asks that we give irrationally of ourselves to...
Scott Allenby
Jul 153 min read


Building Islands of Competence
Last year at this time, my brother, his friend, a former advisee of mine and I tackled the Presidential Traverse - a 19 mile, 9,000 foot...
Scott Allenby
Jun 223 min read


The Freedom of a Framework
Twenty years ago this week, I graduated from Gordon College. While the college has undergone a few (unfortunate) iterations since 2005,...
Scott Allenby
May 202 min read


March Madness and Lessons in the Unexpected
Today and tomorrow are officially holidays in our house as March Madness kicks off. Getting our middle son to go to school today, knowing...
Scott Allenby
Mar 202 min read


Frost Heaves and the Building of Trust Capital
Few beings are as intuitive as young children who sense a misalignment between two parents and their approach to handling a situation...
Scott Allenby
Feb 272 min read


The Alchemy of Community: Where 1+1 = 3
The very best moments in our lives are rarely those we spend alone. They are those we share with others, often small groups of friends or...
Scott Allenby
Jan 314 min read


The CEO/Communications Partnership | Create Space for Trust
During my career in independent schools, I have been incredibly fortunate to work alongside three heads of school who have placed a high...
Scott Allenby
Jan 73 min read


Preparation Leads to Focus in a Crisis
When a crisis hits, a community is operating in its worst moment. This is so important to acknowledge in organizational leadership. Over...
Scott Allenby
Nov 29, 20242 min read


Walking a Community Through Grief (and Joy)
Grief is a complex thing. It is not a challenge that we should expect to “work through”, but simply a companion to learn to walk...
Scott Allenby
Oct 29, 20243 min read


Riding Out the Storm Is Not Enough
The easiest thing to do when your organization hits an alarming public difficulty is panic. Under the pressure of an unexpected storm,...
Dave Swanson
Oct 29, 20242 min read


Lessons from Tim McGraw: To Be Humble and Kind
I’m not sure there is a better feeling than driving through the backroads of New Hampshire during early autumn with classic country...
Scott Allenby
Sep 20, 20243 min read


Know Your Customers. Serve Their Needs.
In independent schools, admissions offices claim to generally know who prospective families are. The downhill skiing family. The family...
Scott Allenby
Jul 30, 20243 min read


Preparing for Disruptions: Messaging Your Core
Michael Horn wrote this article in Forbes after writing this piece on disruption in the independent school market caused by charter...
Scott Allenby
Jul 30, 20242 min read


Expect the Best. Prepare for the Worst.
We never expect to hear the heavy knock of tragedy at our door. So many of us tend to navigate our lives assuming we will be given...
Scott Allenby
Jul 30, 20245 min read
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